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Empowering Agents of Change

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What You Should Know About The Metaverse

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This past fall, I spoke to hundreds of companies about what is the metaverse and what should they be doing now to prepare for it.

What is the metaverse? 

The term was coined by science fiction author Neal Stephenson in his 1992 novel Snow Crash, to describe a virtual world where people could interact with each other and with virtual objects and environments in a way that felt real. Though there are many definitions out there, I build my definition off of how Unity describes it. The metaverse is the next generation internet that is 1) in real-time, 2) experiential, 3) mostly 3D, 4) mostly socially interactive, and 5) incorporates randomization. 

Right now, very little of the internet is in real-time, experiential, and socially interactive. Only about 2-3% of the internet does that. None of the internet is 3D (though Nvidia just introduced their new 3D internet), nor incorporates randomization. We have a long way to go within quantum computation for this last piece. Eventually, the metaverse will eventually become the way that humans communicate and interate, not replacing the physical world, but augmenting it-enhancing it. 

In the meantime, what can we consider as our current, nascent version of the metaverse? 

So, what exactly is the Metaverse? It’s an interconnected network of virtual worlds, where people can interact and create their own digital identities, using both real and virtual currency. It’s a place where people can play games, explore new worlds, and communicate with each other in a virtual space.

Opportunities for Businesses

The Metaverse has huge potential for businesses looking to engage with customers in a new way. Companies can create their own virtual world, where customers can explore, shop, and even interact with the company’s staff. Companies can use virtual reality to showcase their products and services, or to educate customers on how to use their product. The Metaverse also allows businesses to create unique experiences, such as virtual events, where customers can meet each other and interact with each other in a virtual space. 

The Metaverse also creates new opportunities for businesses to market their products and services in a more immersive and engaging way. Companies can create virtual reality experiences for customers to explore, allowing them to interact with their brand in a more personal and engaging way. The Metaverse also allows companies to create virtual loyalty programs, where customers can earn rewards for engaging with their brand. 

The Metaverse has the potential to revolutionize the way businesses interact with their customers, and create new opportunities for companies to reach a wider audience. It’s an exciting way that businesses should be sure to explore as it continues to grow. Interesting in discussing a metaverse strategy for your company? Reach out to me at jduane @ revfactory.com.

Dark Nudges

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*Have you ever seen a sale online for a product, decided to click on that product, and when you got to the checkout page, the price seemed to change with no reason why it was different from when you first saw it advertised? 

*Have you recently been told to accept except the default cookies of a website, but when you try to change the preferences, it is unclear what to do?

*Have you ever looked something up on Google and then ads for relative content that keeps following you around the internet, including into your Facebook feed. 

These are three examples of dark nudges. Dark nudges are a subset of digital nudges. They are instances that incite to incite action by a user using technological design elements and/or data that may deceive, coerce, confuse or manipulate the user. Nudges create minor changes to an environment (digital or otherwise) as a way to guide individuals towards a predefined choice usually defined by whoever designed the nudge (Thaler & Sunstein, 2009). In their original concept, Nudges were meant to maintain freedom of choice or “libertarian paternalism.” However, as nudges have moved online, the concept of libertarian paternalism has become nothing more than a false promise from those who nudge individuals. Sunstein (2015) argues that there is no way to maintain the freedom of choice because the nature of digital environments, such as your Instagram feed or your shopping experience on Amazon, is inherently designed to guide your choices.

What makes dark nudges so dangerous is that 1) you might not see them (may use big data), and 2) nudges are designed to overload the critical thinking system of your brain to trigger an automated response. This is usually done by combining common digital nudges with ones that may manipulate, confuse, or coercive an individual to make a decision that may not be in their best interest.

Why am I telling you this?

I have been spending much of my time as a researcher focused on digital nudges and dark nudges. However, there is much that we do not know yet regarding the long-term cognitive effects that they may have on us.

What can you do about it?

Recently, Consumer Reports has begun collecting tips from users so that they can start to advocate for individuals’ digital rights. If you come across a sketchy design pattern or dark nudge, report it: Darkpatternstipline.org.

The trap of satisfaction

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I recently heard an exec say to his team, “The products good enough to go to market, and we need to get it to market.”

In times like these, satisfaction is a trap

There are times when people will create a product or service that doesn’t solve a problem. Yet, they are satisfied enough with the product and will push it into the market anyway.

There are times when people will pass something off as “innovative” or “new” when really they just copied it from someone else to give the perception of innovation.

Satisfaction is a trap we all fall into one time or another. If Edison had been satisfied, then he would not have spent day in and day out on his hands and knees changing out filament after filament until he was able to bring his vision to life.

For me, the biggest hurdle is the lack of commitment to something bigger than ourselves. It is up to us to want something different and be willing to explore it; to not be satisfied with what we have; to push our stakeholders (and our shareholders) to not create an environment of hyperbolic discounting, but to create space for a more substantial reward. One that everyone can say, “I was a part of this.” One where people are truly satisfied.

You Don’t Know What You Don’t Know

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It is effortless to come into a conversation and feel like you need to have all the answers. It doesn’t matter if you are the CEO of a startup, part of a team in a larger organization, or even talking to your partner. Part of our roles, and I would argue that it is also our responsibility to know what we don’t know.

Seek to Understand: It is not the answers that will drive the decision-making. What drives decision-making is having the foresight to ask the right questions at the right time. That is why seeking to understand what we don’t know is so vital in order to obtain the correct information or knowledge to more forward.

Know That No One Really Knows: Many times, we answer a question with only a minimal amount of information or just through the assumptions we have. The thing is, we are not alone. Many folks do this each day and many times a day. Consider ways to mitigate that. Whether it is testing those assumptions or realizing collectively that the future isn’t here yet and that a unified path forward is really your starting point, be honest with what you don’t know and create a critical way to identifying what it is that you need to know.

Can we help you with anything? Feel free to contact us. We are happy to help.

The Paths We Create

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Ja-Nae in Copenhagen

Stepping around the remainder of snow and ice, I came across old railroad tracks. They were hidden from my normal path yet these tracks had been there for years. I decided to follow what remained of the tracks and found myself on an amazing jaunt through woods I had never been before. I realized a few things:

💡The paths we create don’t have to be new. There is a time to explore new frontiers; to do something different, but then there are times to walk down a path that was forged by our ancestors and served them well. Though old, though different than before, those ghosts have a lot to teach us.

💡We abandon paths too quickly without seeing what they have to offer. I could have very easily looked at those tracks and headed back down my normal route. Instead, I committed to seeing where this new path would take me.

💡We never create paths alone. We walk several paths that are interwoven by our footsteps through time. Some are walked with others for a long leg of the journey, while other parts bring new hands to hold along the way. And some are meant solely for us. But however we walk, this is our creation. These are our decisions, our triumphs, our failures, and our frontiers to explore. I look forward to creating this next leg of the path with you.

How To Make Change During This Uncertain Time

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On March 11, The World Health Organization (W.H.O.) declared the novel coronavirus outbreak to be a pandemic. Every nation and every individual will be affected by this global health crisis. Whether it is being personally infected by the virus, having a friend or family member infected, or suffering from the social and economic fallout, we are literally all in this together. 

Scientists are still learning about the virus and governments and healthcare workers are struggling to fight it. But we must all do our part. There are three broad areas in which we can all play a vital role:

Social Isolation: 

All of us must embrace social distancing, but it’s really physical distancing that we’re engaged in. We must stay socially connected to fend off isolation and depression, both in ourselves and in fellow members of our community.  

Mutual Aid:

Many of our community members are going to find themselves in need of food, medicine, and other basic supplies while staying healthy and safe at home. By forming and joining local mutual aid groups, we can coordinate a full spectrum of volunteer activities. 

Neighborhood Pod: 

It’s not enough to help the people we know need the help. We must proactively reach out to our most vulnerable members so that they can communicate their needs to us. This is best facilitated through a structured neighborhood pod. 

Now is the time to come together as both a global community and a local community.

Learn how to activate your community by visiting the Revolution Factory’s  Activate Network!